Need a site re-design?
Brought to you by DWHS Web Hosting
SiteLab’s Top 10 Reasons to Redesign Your Company Website
If you haven’t taken a close look at your website lately or checked out competitors’ websites, you could be missing out! A new site redesign may become your competitive advantage to growing your business. It could be the answer to low sales conversions or an increase in new traffic to your website. Here are a few reasons as to why a website redesign is worth the time and effort.
1. Rookie or a Pro? - The site looks amateurish and parts of the site are broken.
Recent studies have shown that people form an opinion of a website within the first three seconds of viewing it. Make sure your customer’s first impression is of a professional business rather than someone who isn’t serious about what they’re selling.
2. Is this thing on? - The site doesn’t ask viewers to do something.
If you’re selling a product, you need to ask your visitors to click a link to buy the product. If you’re selling a service, you need to ask your viewers to submit a form and contact you to get a free quote. Give your customer an easy way to take action.
3. One and done - Viewers don’t have a reason to return to your site.
Give visitors a reason to return, whether it is a great article, or seasonal coupons, or a blog. Make your website an important part of your customers lives.
4. So last year - The information on the site is obviously dated.
It is an unfortunate fact for organizations that websites show their age if left unattended. Considerable damage can be done to your reputation if customers discover that information or products on your web site are out of date. Worse still, incorrect. If your website is out of date consider using some kind of content management system, appropriate for the job, to keep it fresh. If the design looks like it is from 1999, your customers will move on to a competitor.
5. This is taking forever to load!?!? - The pictures on the site aren’t “optimized.”
You may have photos on your site that you took yourself. This can cause major problems for viewers. If your site is full of huge pictures that take forever to download and look bad once they do, viewers will leave and never come back.
6. Quick Info - The body text is too long.
Reading text on a computer screen is harder on the eyes than reading from a piece of paper. The font shouldn’t be too small or too large, and the typeface should be one that’s easy to read on a screen. If you have a lot to say about your company then find unique ways to direct viewers to the information rather than one huge long block of text. You can also add headings and subheads which help optimize your site for search engines.
7. I found you - Get Better Search Engine Optimization For Your Website
Chances are that you probably have your website listed in search engine databases. However, what does it matter if you’re not listed on page 1 of search results? The vast majority of searchers never go beyond page 1 of search results. This makes it imperative that your website rank on page 1 for the most desirable search terms. Identify your top search terms, then make sure these terms appear throughout your website in body copy, links, headlines, etc. If you have a lot of target keywords, take a more strategic approach and target certain pages for certain keywords. Make sure to stay on top of which keywords are the best as these will change over time. For the best search engine optimization results, you should definitely consider having your website redesigned.
8. 404 Error - The site is down or can’t be found.
If your site can’t be found by anyone, what good is it doing you? If the problem is that your site is constantly down, consider a new hosting service. If you can’t be found on the web it may be because your website was not designed with keywords, alt tags and the best title tags. Search engine optimization is the answer. You may also need links to your site from other sites or website marketing. Don’t forget ideas such as direct mail to get your website name out there.
9. If you can’t beat them join them? - Your website looks like all your competitors websites
How unique is your website? If someone is researching your product category will they be wowed over by your website? Does it have something your competitors don’t such as useful articles or an engaging design? Are you leveraging the lastest in Web 2.0?
10. Are you a luxury brand? - The design of your website doesn’t reflect your company image.
Sometimes it’s the use of color, typefaces or special artwork that makes your website reflect your image. If your customer buys your product because it is fun - do you come across as fun? Whether your company is conservative, elegant, innovative, kid-friendly or something els, make sure your website fits.



